The Changing Trend of the Market and Fabletics’s Response

The market has gone through a lot of major changes. Among the changes is how business is done and customers are gained. Just a couple of decades ago, the way businesses has gotten customers was mainly by advertising. As a matter of fact, if a business put a lot of creativity into advertising, then it will gain a lot of customers for the company. The company will make a lot of profits and then it can put the money towards plenty of other activities which include a new ad campaign. However, so much has change when it comes to trends and business.

 

These days, in order for a company to gain and keep customers, it has to do a lot more than advertise and present good products to the customers. It is important for a company to provide great customers service and show a great example of social responsibility. For one thing, customers have access to all kinds of information on each famous company. In fact, if a company is not upfront about everything, one way or another, someone is going to expose that side of the company that remains hidden. Therefore, it is important that a company works on every aspect of business.

 

Among the companies that focus on building its reputation is Fabletics. Fabletics is one of those companies that makes sure that it is bringing forth a lot of changes in the fashion industry not only in the products that are being presented to customers but also the way that they are created. A lot of customers are aware of all of the issues that are common in the fashion industry. For instance, the way clothes are made with the use of ingredients that are causing pollution is one thing that could cause customers to shy away from a fashion company. Another issue is harsh working conditions. Kate Hudson has thought about how to bring clothes to people without bringing too much trouble to the environment and certain people involved in the making of the clothes. Therefore, people can be happy about buying clothes from fashion companies like Fabletics.

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