Marketers have the ability to bring lots of attention to health care in the U.S. Forbes talks about the influence that they bring with their skills regarding various issues. Additionally, Forbes notes that marketers have unique problem-solving abilities that may be beneficial to some of the current healthcare issues. Americans are paying more for healthcare than 11 similar high-income countries. The U.S. doesn’t even get more out of healthcare to represent the higher expenditures.
There are tons of marketing professionals who are already working to establish client relations and expansion between agents and insurance agencies. Krishen Iyer is the CEO of Managed Benefits Services, which is a marketing company that strives to provide consultations and leads generating services. The company is headquartered in Carlsbad, CA. Carlsbad is located in southern California. As the industries of healthcare and marketing continue to evolve there is more of a pressing need to have professionals working directly on advising the need to adjust for the changes.
Falling Short In Healthcare
The Healthcare system in the U.S. doesn’t meet the numbers in other countries when it comes to administrative efficiency, health care access, better equity and health outcomes. This is why entrepreneurs like Krishen Iyer uses his creative marketing skills to make adjustments. His Name My Premium Insurance company found itself a place on the INC 5000 list a few years ago.
Forbes Thinks Krishen Iyer Can Make A Difference
Forbes still has hope for the ability of marketers to assist insurance companies and taxpayers in solving some of the healthcare system’s issues. Marketers like Krishen Iyer who already have the knowledge about things in the business world are equipped to target the obstacles presented by consumers. Forbes says there is a need for more communication between the patients and healthcare providers. There is also a need to find ways to manage that communication.