Guilherme Paulus: Shaping Brazil’s Tourism Sector

Entrepreneurs such as Guilherme Paulus have significantly contributed to the growth of Brazil’s economy. He has also contributed to the growth of Brazil’s tourist sector through CVC, a tour company that operates internationally.

Through the help of Carlos Vicente Cerchiari, Paulus established CVC in 1972. Before delving into entrepreneurship, Paulus was employed at IBM as an intern. After tapping into his passion to become an entrepreneur, Paulus has diligently served as an executive at CVC. Under the tenure of Guilherme Paulus, CVC has grown into the largest tour company in Latin America.

Paulus and Carlos Vicente partnered in the 1970s to set up their first business entity in Sao Paulo. Their partnership did not last long. However, this did not interfere with Paulus’s vision to succeed as an entrepreneur. Later on, the Carlyle Group purchased a part of Paulus’s business in 2009. Four years down the line, CVC enlisted in the stock exchange and the company is now operating an annual revenue of $5.2 billion. The company’s revenue is set to grow in the years to come.

Paulus is also conversant with the importance of diversifying in the business world. He re-invests his profits by establishing over 100 stores annually in areas that are scarcely populated. Guilherme Paulus believes that people from well-populated regions will express an interest in the shops that are located in the areas that have a scarce population.

Guilherme Paulus also engages in charitable acts by sponsoring organizations such as PIET. PIET is a foundation that educates young people who are interested in working in the tourism sector later in their lives. The National Project of Professional Initiation of Tourism is also a beneficiary of the charitable acts of Paulus. He has also been funding the Dr. Klaide Care and Education Institutions for over ten years. The foundation uses the funds to provide education and medicine to the needy. As a household name in the international tourism sector, Paulus has also earned multiple awards from various institutions as well as foreign governments such as France. Paulus is providing travelers with the opportunity to tour the world at their convenience.

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