Herbalife Nutrition has recently launched a competitive design competition with the Fashion Institute of Design & Merchandising, also known as the FIDM. The challenge is part of the Advanced Study Program where students will have the unique and rare opportunity to develop activewear for the independent distributors of Herbalife Nutrition. Students in the program will be challenged and will be on teams that will design as well as build a collection of activewear that promotes a healthy and active lifestyle. The students will then present their one-of-a-kind designs and production strategy to Herbalife Nutrition as well as members of FIDM. Their final challenge will be to successfully demonstrate how the merchandise will become a cohesive collection. Each student will be able to come up with their very own design.
The Fashion Institute of Design & Merchandising is one of the very best in the world and is committed to excellence and innovation. The project is giving students the opportunity to create apparel that is inspiring and will also help the people who wear the apparel to live happier and healthier lives. Over 15 students have been selected to participate in the program, and it will run until the spring season of 2019.
This will be the 26th year that the FIDM has partnered with a brand renowned globally in order to create a design competition for students. Herbalife has joined companies such as Nike who have inspired their students to create activewear with a message of motivation and drive. Students will research the millennial consumer and will familiarize themselves with the global marketplace. Students will also have the opportunity to travel to design hubs such as Paris and Milan as well as attend sessions with Herbalife Nutrition, and attend the company’s meeting in Houston that is held annually.
Herbalife Nutrition was founded in 1980 by Mark Hughes and is a corporation that markets, sells, and develops weight management, nutrition, sports, and personal-care products. The company employs about 8,000 people and is headquartered in Los Angeles, California. The company is incorporated in the Cayman Islands and is considered to be a multi-level marketing corporation and uses a direct-selling business model. Mark Hughes began selling Herbalife products out of his car, and it has since grown to be worth almost $300 million.