The e-commerce market in China is one of the fastest growing sectors of this industry in the world today. Fifteen percent of all consumer purchases in China are now done as an online transaction which is a significantly larger percentage than the nine percent average that is currently the status quo in the United States. Chinese customers are buying just about anything and everything you can imagine online for fast, efficient delivery. Items range from fresh groceries to electronics to personal care items and many more.
JD.com or is known in China as Jingdong Mall is at the forefront of this growing industry in China and stands as the countries number one retailer in this e-commerce sector. A major thing that the team at Jingdong Mall has tapped into is the fact that the major emphasis in Chinese consumerism is quickly becoming squarely focused around a demand for authenticity as well as a focus on quality instead of overall quantity.
A newly published report that has recently been released makes it clear that guarantees of authenticity of a product are the factor that Chinese consumers view as being the most important factor in participating in e-commerce. The ability to get these authentic products in a swift manner is also a significant factor in the purchasing decisions of online customers. Due to these factors, Jingdong has become increasingly dedicated to ensuring that efficiency and authenticity of product delivery is a major priority.
To this effect of ensuring efficiency and authenticity, Jingdong has introduced a new vision that is called Boundaryless. This is JD.com’s way of helping to ensure that its loyal and dedicated customer base is able to continue to receive the highest levels of service available in the retail industry. View More Information Here.
Partnering with traditional brick-and-mortar style businesses is one of the ways that Jingdong is able to accomplish this. These physical location retailers are able to have the benefit of utilizing Jingdong’s proprietary technology and logistics and this benefit is passed on to both the customers who receive better services and Jingdong which then is able to greatly expand its overall scope of business.
This August, JD.com announced their new “JD Blockchain Platform”. Enterprise-sized customers can use this platform to build and host their own blockchain apps in a way that is more convenient, transparent, and secure. This technology allows its users to make their operational procedures more efficient and gives their customers more visibility into them. One specific way this is being used it to trace food from where it was grown to throughout the supply chain.