Sunday Riley is one of the fastest growing brands in beauty. It quietly entered the ranks on social media, and it is now being lauded as one of the best new beauty brands in the past few years. It all started when founder and chemist Sunday Riley was tired of seeing women fork over hundreds of dollars for luxury beauty products that barely worked. This is when Sunday decided to formulate her products and her namesake company was born from this passion. As a result, the company has quickly become the darling of beauty connoisseurs everywhere partially thanks the dedication Sunday Riley takes to perfecting its products.
Each and every formula is tried and tested before hitting the market. Sunday Riley herself is able to cut down on costs because she it the one testing and formulating at her own expense. There is no reason for her to reach elsewhere because she can do it all herself in the lab. The company pays close attention to rising trends and the wants of their customer. The branding and packaging is also praised and in point. It helps that Sunday Riley pays close attention to detail from the font on the website to the fragrances used in its products. The overall package is what helps drive it to the forefront of the consumers mind despite not being on the market for more than four years.
One of the best things about Sunday Riley is the price. It is much lower compared to other brands of its value. This is a luxury brand at and affordable cost. Of course, it is more expensive than the average drug store brand, but it also works incredibly well for what it offers at this price point. If you are in the market for a new skincare line to love, then Sunday Riley is a great choice that will keep your skin looking smooth and fresh all year long.